The American Stroke Association wanted a campaign that would help people recognize the signs of a stroke. With the development of a special shot that's administered in the ER, every minute saved in getting a stroke victim to the hospital greatly improves the prognosis for their recovery. Our insight was that the signs of a stroke are just new words in a language everyone already understands: body language. The campaign won the Ad Council's Bronze Bell.
The crew on this production moved faster than any I've seen before or since. We shot these two spots, and all of the images for the static pieces, in two days. Since then, I've politely disagreed with a few directors about how much can get done in a day. The "Body Language" spot was the Ad Council's PSA of the year.
We built a mobile app for the friends, colleagues, and loved ones of people who are at a high risk of stroke, so that they can quickly recognize the signs, call an ambulance, find a hospital, and record the time that they called.