Positioning the Christmas Spectacular Starring the Radio City Rockettes as the essential holiday experience in the heart of the ultimate Christmas destination, New York City, is all about stoking anticipation. Like Christmas itself, the appeal is a mix of nostalgia, surprise, and wonder. Evoking that magical combination in the context of a very real New York defined the campaign.
Linear, live-action video told the story of the Rockettes, in character, costume and choreography of the most iconic numbers, making their way to Radio City the same ways ordinary New Yorkers do.
Bronze Clio - Video Campaign