It had been 25 years since the Knicks made the Eastern Conference Finals and the city was ready for an action that matched the excitement in the streets. The idea was simple. Working with the city was not. The Knicks lost to the Pacers in six but, for a week, the fans had Karl Anthony Towns Square.

Silver Clio - Fan Engagement
Clios Shortlist - Experience/Activation
Clios Shortlist - Ambient
Clios Shortlist - Guerilla